Redefining What It Means to Be a Service Business..

Together we will build stronger companies, better lives, and a proud future.

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The Struggles Holding Owners Back

Behind all the hard work and dedication, too many owners face the same challenges that stall growth and wear down leaders. Long days turn into long nights, profits don’t always reflect the effort, and the constant pressure to put out fires can leave even the best teams exhausted. These aren’t signs of failure, they’re signs of an industry built on grit, now in need of better systems to match.

Burnout at Every Level

Owners and teams push themselves past the limit, chasing deadlines, handling client demands, and carrying the weight of the business on their shoulders. The work gets done, but at the cost of energy, focus, and family time.

Constant Firefighting

Every day brings another problem to solve: missed details, broken communication, unexpected costs. Instead of building for tomorrow, leaders are stuck reacting to whatever’s in front of them today.

Not Profitable Enough

Revenue may grow, but margins stay thin. Too often the return doesn’t match the effort, leaving little room to reinvest, reward the team, or scale the company with confidence.

Inefficient and Stuck

Time and money disappear into miscommunication and disconnected processes. Without clear systems, businesses stay busy, but never truly break free to reach their potential.

This is the movement to elevate the service industry.

A movement fueled by proven systems, a connected community, and a shared commitment to change.

An Operating System to Drive the Change.

The 1LD Operating System is a purpose-built framework — a clear way to run your business with less chaos, more structure, and stronger results. It aligns your people, processes, and profit so you can grow without burning out.

Purpose built for the service industry

After years of coaching and building one of the largest services companies in North America, Libby DeLucien saw both sides of the industry, the wins and the struggles, the growth and the burnout. She and the 1LD team designed this system so every owner could have the same roadmap to success. Its purpose is simple: help owners build better companies, provide for their families, and create a stronger future for the people and communities who depend on them.

Join the community transforming their businesses.

Just $2,400/year gets you started right away with our Accelerator Program!

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